Penguin Classics - 1947–1949
Allen Lane / Jan Tschichold
www.penguin.co.uk / www.tschichold.de

"Penguin Books is a publisher founded in 1935 by Allen Lane.
Lane's idea was to provide quality writing cheaply, for the same
price as a packet of cigarettes. He also wanted them to be sold
not only in bookshops but in railway stations, general stores
and corner shops."